Our latest new product is woolly hats. We were determined to produce a hat with real quality, made from the finest materials and made in the UK. We're pleased to say we managed to achieve that! Hat's don't get much more sustainable than this. These are knitted by hand in Glasgow, Scotland, using the finest 100% merino wool. Merino wool is amazing quality and notoriously soft compared to the usual acrylic/wool mixes that you find in most hats. Merino wool is also 100% natural, renewable, and fully organic, making it the perfect material for your woolly hat this winter. Whilst our hats maybe cost a bit more than the average hat, you have to remember that these are hand made (by a real person!) and from merino wool. That quality comes to us at a substantial cost. They aren't cheaply made, mass produced, acrylic mixes of lower quality. We don't like wearing items like that and so we don't sell them! So our cost is for quality and not profit!That's the difference between us and other brands!You get what you pay for!